Emerging Market Strategies

For some companies, securing long-term growth will require tapping new markets beyond industrialized (OECD) nations. Emerging markets offer numerous business opportunities, but can be characterized by high political, social and economic risks. Factors such as economic instability, legal uncertainty, informal practices, state capture, the low guarantee of property rights, and volatile business networks regularly prevent companies from exploiting their full potential. Companies are often faced with the decision to take advantage of opportunities in fast-growing markets, or to renounce them due to a risk-averse corporate culture.

In other words, the risk of making a bad investment stands against the risk of not exploiting potential and thus leaving the market to competitors. Both cases have a negative impact on business performance.

The solutions we offer

• We support market development through customized market and non-market strategies

• We provide a transparent risk management dashboard for corporate management

• We provide decision certainty through exclusive, highly relevant information on market opportunities

• We provide competitive advantages through stakeholder management

• We guarantee discretion, validity and reliability

The Methods we use

Detailed market analysis based on validated, in-depth information

Strategy planning based on in-depth market information

Project support from implementation to stakeholder management