localization

Moving into new and unknown markets. When companies enter new markets, they are confronted with a wide range of challenges. On the one hand, they have to comply with administrative and legal procedures which might be the norm, but not easy to handle if the companies are not familiar with local standards, laws and practices and, moreover, act from abroad. On the other hand, each market entry requires complex strategy decisions regarding the necessities, risks and chances that characterize the market and non-market environment of the specific country.

Your local trusted partners. We work in close cooperation with our legal partners Meissner & Passin and selected partner firms from all relevant market sectors to provide all-round support to our customers. In this way, we cover all the required services that companies need for pre-market entry, market entry and post-market entry. Our services reach from administrative support to complex management solutions in marketing, localization and stakeholder management.

Vienna as the headquarter location. Vienna/Austria is a strong business hub for the DACH region (Germany, Austria, Switzerland) and Central Eastern Europe. Drawing on a strong partner network in the region, we offer customized solutions to serve these markets.