Public Affairs

Today more than ever, companies need a clear communication strategy towards the public, policy makers and other stakeholders. The goal of modern public affairs involves much more than just public relations, lobbying and government relations. Since processes are ever more integrated, it is much more a matter of proactively managing and influencing the environment of organizations. Enterprises have to anticipate new trends, develop positions and strategies and communicate them to the public, not only but also with events designed specifically for the purpose. At the same time, stakeholders, such as customers, want to trust in the organization, its services and products. ESG reporting requirements, for example, can be proactively integrated into corporate communication as a part of public affairs. Enterprises can also develop new approaches such as storytelling, covering public aspects in relation to their partnerships with stakeholders, government institutions, and foundations.

The solutions we offer

• We create campaigns and strategies to communicate your content to the public and to policy makers – with a focus on “normal” times and times of crisis

• To increase the reach of your content, we create media concepts and organize public events such as panel discussions, forums, and trade fair participations

• We represent your interests towards policy makers and in public decision-making processes

• We use all the available channels to check, raise and present your interests to decision-makers

The Methods we use

Communication briefings/dossiers on specific topics

Comprehensive media and policy advice on topics relating to the economy, trade, technology, energy, and the climate

Organization of background discussions with political decision-makers